Assistant Director of Annual Giving

Responsibilities

• Manages the direct marketing program, which includes print, email, web, video, social media, and texting.

• Uses analytical skills to develop appeal strategy, manage and segment data, and evaluate results; writing and design skills to produce engaging copy resulting in philanthropic gifts; and project management skills to ensure appeals are produced and delivered on deadline.

• Uses project management tools to track deliverables, manage communications, and meet deadlines.

• Writes multi-channel copy to cultivate and solicit donors, coordinating with internal stakeholders and University Communications to secure approvals.

• Manages functionality, user experience, and performance of online giving platforms.

• Ensures accuracy, consistency, and quality control across all donor communications (letters, emails, web, video, social media, giving forms, and text messages).

• Reports to the Director of Annual Giving providing recommendations of strategies to grow annual giving support for Brock Virginia Health Sciences.

• Monitors and analyzes appeal performance; tests messaging, frequency, and formats; and recommends data-informed improvements.

• Collaborates with internal teams and external vendors to execute appeals on time and within budget.

• Partners with colleagues across Development and Alumni Relations and University Advancement to align annual giving campaigns and timelines.

• Provides exceptional customer service to donors, colleagues, and external partners.

Qualifications REQUIRED:

• Master’s degree in marketing, communications, or a related field; or a bachelor’s degree in these fields with related professional experience equivalent to a master’s degree.
• Demonstrated experience in annual giving, marketing, or fundraising with a proven record of planning and executing successful direct marketing campaigns.
• Results-driven, with the ability to analyze data, interpret outcomes, and adapt strategies accordingly.
• Strong organizational and time-management skills; ability to manage multiple projects and meet deadlines using effective tracking methods.
• Excellent written and verbal communication skills with strong attention to detail and an understanding of donor-centric messaging and storytelling.
• Ability to work both independently and as part of a collaborative, team-oriented environment across Development and Alumni Relations, University Advancement, and campus partners.
• High level of professionalism, integrity, and commitment to donor-centered philanthropy.
• Flexibility to adapt to changing priorities and organizational needs.
• Strong judgment and decision-making skills.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), experience with fundraising databases, and willingness to learn new applications.

PREFERRED:

• Professional experience in higher education and/or healthcare fundraising.
• Experience with Blackbaud Raiser’s Edge NXT, GiveCampus, Mongoose Cadence, and email marketing platforms, such as GiveCampus Outreach and Anthology.
• Familiarity with Giving Days, recurring donor programs, and/or grateful patient fundraising.

Location : LocationUS-VA-Norfolk

Eastern Virginia Medical School